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It is still unclear what makes James Cameron’s films so successful. His 1997 blockbuster, Titanic, was meant to be “the most expensive chick flick ever” according to Cameron. Costing a whopping $200 million the film sailed on for an amazing three months and earned the studios $1.84 billion dollars in worldwide box office revenues. With such a staggering figure most people thought it was insane to even contemplate another such success for a movie. After all what would possibly compel audiences around the world to go see a movie over and over and over again?

Well it seems we are now witnessing history in the making. James Cameron has done it again with Avatar, his first narrative movie since Titanic. According to Box Office Mojo the last box office tally taken on January 18th, places it a mere $130 million behind Titanic. And that gap between the two movies is only getting smaller as the weeks roll on. Avatar is already the second highest grossing film of all time in international revenue, and it is the third highest grossing film in the domestic United States and Canada with a current worldwide total of $1.689 billion. And given the fact that it is still number one at the box office it seems almost a given that the film will surpass Titanic in a matter of days if not weeks.

So what does that mean? Is the movie really that good? What’s the secret sauce in Cameron’s recipes that make his films so popular? These are good questions but certainly none that will be readily answered. Please read the Avatar review for more information.

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